These beef treats may not look very different to other dog treats, but when you offer them to your dog you will probably notice the difference. Be warned, once they have tried them they may not like ordinary treats any more.We think it could be something to do with the ingredients - 95% real meat. Excellent as a reward or training aid. I always keep some in my pocket on walks, and if the dogs are thinking twice about coming back, a rustle of the bag usually does the trick!